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      "one_time_usd": null,
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    {
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    {
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    "short_name": "Pip",
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      "plumage": "Woven nest plumage (champagne gold #d97736 / #c28d4b)",
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        "role": "Kitchen cooking helper, recipe suggester, and pantry inventory tracker",
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    {
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    {
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    },
    {
      "id": "pip_avatar_face",
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      "format": "WebP",
      "role": "Chat assistant avatar, toast badge, and compact tip icon",
      "png_path": "/assets/mascot/pip_avatar_face.png",
      "webp_path": "/assets/mascot/pip_avatar_face.webp",
      "download_url": "https://neststockapp.com/assets/mascot/pip_avatar_face.webp",
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      "subject_line": null,
      "hook": "Cook with dirty hands. Let NestStock handle the timers, the steps, and the restock.",
      "body_template": "Cook with dirty hands. Let NestStock handle the timers, the steps, and the restock. Voice-guided skillet timers advance recipes without screen taps, deduct cooked ingredients automatically, and compare live grocery basket totals before you restock. Try NestStock v5.3.12 on Web, Android, and iOS TestFlight at {landing_url}",
      "cta_label": "Try NestStock Free",
      "default_target": "app",
      "primary_asset_filename": "06_banner_16x9_automated_pantry_hands_free.png",
      "hashtags": [
        "#HandsFreeCooking",
        "#NestStock"
      ]
    },
    {
      "template_id": "s3_pinterest",
      "suite": 3,
      "channel": "pinterest",
      "title": "Suite 3 Pinterest Kitchen Sanctuary Pin",
      "subject_line": null,
      "hook": "Cook with dirty hands. Let NestStock handle the timers, the steps, and the restock.",
      "body_template": "Cook with dirty hands. Let NestStock handle the timers, the steps, and the restock. Organize pantry jars, freezer zones, and weekly meal prep without spreadsheet clutter. Save your kitchen setup at {landing_url} 🌿",
      "cta_label": "Try NestStock Free",
      "default_target": "marketing",
      "primary_asset_filename": "17_aso_9x16_cook_hands_free.png",
      "hashtags": [
        "#HandsFreeCooking",
        "#NestStock"
      ]
    },
    {
      "template_id": "s3_reddit",
      "suite": 3,
      "channel": "reddit",
      "title": "Suite 3 Reddit Founder Walkthrough",
      "subject_line": "I built a calm pantry & grocery price tracker to stop throwing away spoiled food (Suite 3)",
      "hook": "Cook with dirty hands. Let NestStock handle the timers, the steps, and the restock.",
      "body_template": "I built NestStock in Crestview, FL to solve our own weekly grocery waste. Voice-guided skillet timers advance recipes without screen taps, deduct cooked ingredients automatically, and compare live grocery basket totals before you restock. Walmart, Target, Kroger, ALDI, and Amazon support 1-tap cart handoff, while Costco and Publix run as Waypoint aisle lists. You can test the free tier directly at {landing_url}.",
      "cta_label": "Open Free Web App",
      "default_target": "app",
      "primary_asset_filename": "03_social_1x1_cook_hands_free_restock_less.png",
      "hashtags": []
    },
    {
      "template_id": "s3_email_drip",
      "suite": 3,
      "channel": "email_drip",
      "title": "Suite 3 Welcome & Launch Email Drip",
      "subject_line": "Welcome to NestStock. Cook with dirty hands. Let NestStock handle the timers, the steps, and the restock.",
      "hook": "Cook with dirty hands. Let NestStock handle the timers, the steps, and the restock.",
      "body_template": "Hi there,\n\nCook with dirty hands. Let NestStock handle the timers, the steps, and the restock. Voice-guided skillet timers advance recipes without screen taps, deduct cooked ingredients automatically, and compare live grocery basket totals before you restock.\n\nYour household workspace also includes an encrypted AES-256 Warranty and Insurance Vault for 60-second storm claim exports.\n\nOpen your kitchen sanctuary at {landing_url}\n\nWarmly,\nJimmie\nThe One Guy Pondering LLC (Crestview, FL)",
      "cta_label": "Enter Your Kitchen Sanctuary",
      "default_target": "app",
      "primary_asset_filename": "09_header_16x9_from_shelf_to_skillet.png",
      "hashtags": []
    },
    {
      "template_id": "s3_partner_pitch",
      "suite": 3,
      "channel": "partner_pitch",
      "title": "Suite 3 Realtor & Insurance Partner Pitch",
      "subject_line": "Co-branded NestStock Household Vault closing gifts for Emerald Coast clients",
      "hook": "Replace forgettable closing gifts with a permanent household utility.",
      "body_template": "Hi Partner,\n\nGive every homebuyer or policyholder a permanent NestStock Vault pass featuring 60-second AES-256 hurricane proof-of-loss PDF exports, 0.18s pantry barcode scanning, 1-tap Walmart and Target restock carts, and Costco or Publix Waypoint aisle lists.\n\nOne-time wholesale packs include 30 homes ($250), 100 homes ($500), and 250 homes ($1,000) with zero monthly fees. Review the partner kit at {landing_url} or reach me at support@neststockapp.com or 850-612-2312.",
      "cta_label": "View Partner Packs",
      "default_target": "brand_hub",
      "primary_asset_filename": "09_header_16x9_from_shelf_to_skillet.png",
      "hashtags": []
    },
    {
      "template_id": "s3_creator_dm",
      "suite": 3,
      "channel": "creator_dm",
      "title": "Suite 3 Kitchen & Home Creator DM",
      "subject_line": null,
      "hook": "Cook with dirty hands. Let NestStock handle the timers, the steps, and the restock.",
      "body_template": "Hey! Loved your recent kitchen organization reel. I built NestStock to cut grocery spoilage with 0.18s barcode scans, hands-free voice cooking timers, and 1-tap Walmart and Target carts. Grab full press visuals and a creator Lifetime Pass via {landing_url} 🌿",
      "cta_label": "Open Creator Brand Hub",
      "default_target": "brand_hub",
      "primary_asset_filename": "03_social_1x1_cook_hands_free_restock_less.png",
      "hashtags": [
        "#NestStock"
      ]
    },
    {
      "template_id": "s4_tiktok",
      "suite": 4,
      "channel": "tiktok",
      "title": "Suite 4 TikTok 9:16 Hook & Caption",
      "subject_line": null,
      "hook": "Your pantry in equilibrium. Your dinner already planned.",
      "body_template": "Your pantry in equilibrium. Your dinner already planned. Cut monthly grocery spoilage by up to 28%, run hands-free voice cooking at the stove, and dispatch 1-tap pickup carts to Walmart, Target, Kroger, ALDI, and Amazon. Start free or claim the $39 Founding Household Lifetime Pass at {landing_url} 🌿",
      "cta_label": "Experience NestStock Free",
      "default_target": "app",
      "primary_asset_filename": "16_aso_9x16_pantry_in_equilibrium.png",
      "hashtags": [
        "#KitchenAutopilot",
        "#NestStock"
      ]
    },
    {
      "template_id": "s4_instagram",
      "suite": 4,
      "channel": "instagram",
      "title": "Suite 4 Instagram 1:1 Feed Post",
      "subject_line": null,
      "hook": "Your pantry in equilibrium. Your dinner already planned.",
      "body_template": "Your pantry in equilibrium. Your dinner already planned. Cut monthly grocery spoilage by up to 28%, run hands-free voice cooking at the stove, and dispatch 1-tap pickup carts to Walmart, Target, Kroger, ALDI, and Amazon. Explore NestStock at {landing_url} 🌿",
      "cta_label": "Experience NestStock Free",
      "default_target": "marketing",
      "primary_asset_filename": "13_social_1x1_mindful_kitchens_harmony.png",
      "hashtags": [
        "#KitchenAutopilot",
        "#NestStock"
      ]
    },
    {
      "template_id": "s4_facebook",
      "suite": 4,
      "channel": "facebook",
      "title": "Suite 4 Facebook Household Feed Post",
      "subject_line": null,
      "hook": "Your pantry in equilibrium. Your dinner already planned.",
      "body_template": "Your pantry in equilibrium. Your dinner already planned. Cut monthly grocery spoilage by up to 28%, run hands-free voice cooking at the stove, and dispatch 1-tap pickup carts to Walmart, Target, Kroger, ALDI, and Amazon. Plans start at $0 Free, $7.99/mo Standard, or $39 one-time for Founding Households at {landing_url} 🌿",
      "cta_label": "Experience NestStock Free",
      "default_target": "marketing",
      "primary_asset_filename": "14_banner_16x9_kitchen_quiet_autopilot.png",
      "hashtags": [
        "#KitchenAutopilot",
        "#NestStock"
      ]
    },
    {
      "template_id": "s4_youtube",
      "suite": 4,
      "channel": "youtube",
      "title": "Suite 4 YouTube Shorts & Description",
      "subject_line": null,
      "hook": "Your pantry in equilibrium. Your dinner already planned.",
      "body_template": "Your pantry in equilibrium. Your dinner already planned. Cut monthly grocery spoilage by up to 28%, run hands-free voice cooking at the stove, and dispatch 1-tap pickup carts to Walmart, Target, Kroger, ALDI, and Amazon. Try NestStock v5.3.12 on Web, Android, and iOS TestFlight at {landing_url}",
      "cta_label": "Experience NestStock Free",
      "default_target": "app",
      "primary_asset_filename": "14_banner_16x9_kitchen_quiet_autopilot.png",
      "hashtags": [
        "#KitchenAutopilot",
        "#NestStock"
      ]
    },
    {
      "template_id": "s4_pinterest",
      "suite": 4,
      "channel": "pinterest",
      "title": "Suite 4 Pinterest Kitchen Sanctuary Pin",
      "subject_line": null,
      "hook": "Your pantry in equilibrium. Your dinner already planned.",
      "body_template": "Your pantry in equilibrium. Your dinner already planned. Organize pantry jars, freezer zones, and weekly meal prep without spreadsheet clutter. Save your kitchen setup at {landing_url} 🌿",
      "cta_label": "Experience NestStock Free",
      "default_target": "marketing",
      "primary_asset_filename": "16_aso_9x16_pantry_in_equilibrium.png",
      "hashtags": [
        "#KitchenAutopilot",
        "#NestStock"
      ]
    },
    {
      "template_id": "s4_reddit",
      "suite": 4,
      "channel": "reddit",
      "title": "Suite 4 Reddit Founder Walkthrough",
      "subject_line": "I built a calm pantry & grocery price tracker to stop throwing away spoiled food (Suite 4)",
      "hook": "Your pantry in equilibrium. Your dinner already planned.",
      "body_template": "I built NestStock in Crestview, FL to solve our own weekly grocery waste. Cut monthly grocery spoilage by up to 28%, run hands-free voice cooking at the stove, and dispatch 1-tap pickup carts to Walmart, Target, Kroger, ALDI, and Amazon. Walmart, Target, Kroger, ALDI, and Amazon support 1-tap cart handoff, while Costco and Publix run as Waypoint aisle lists. You can test the free tier directly at {landing_url}.",
      "cta_label": "Open Free Web App",
      "default_target": "app",
      "primary_asset_filename": "13_social_1x1_mindful_kitchens_harmony.png",
      "hashtags": []
    },
    {
      "template_id": "s4_email_drip",
      "suite": 4,
      "channel": "email_drip",
      "title": "Suite 4 Welcome & Launch Email Drip",
      "subject_line": "Welcome to NestStock. Your pantry in equilibrium. Your dinner already planned.",
      "hook": "Your pantry in equilibrium. Your dinner already planned.",
      "body_template": "Hi there,\n\nYour pantry in equilibrium. Your dinner already planned. Cut monthly grocery spoilage by up to 28%, run hands-free voice cooking at the stove, and dispatch 1-tap pickup carts to Walmart, Target, Kroger, ALDI, and Amazon.\n\nYour household workspace also includes an encrypted AES-256 Warranty and Insurance Vault for 60-second storm claim exports.\n\nOpen your kitchen sanctuary at {landing_url}\n\nWarmly,\nJimmie\nThe One Guy Pondering LLC (Crestview, FL)",
      "cta_label": "Enter Your Kitchen Sanctuary",
      "default_target": "app",
      "primary_asset_filename": "15_header_16x9_morning_equilibrium.png",
      "hashtags": []
    },
    {
      "template_id": "s4_partner_pitch",
      "suite": 4,
      "channel": "partner_pitch",
      "title": "Suite 4 Realtor & Insurance Partner Pitch",
      "subject_line": "Co-branded NestStock Household Vault closing gifts for Emerald Coast clients",
      "hook": "Replace forgettable closing gifts with a permanent household utility.",
      "body_template": "Hi Partner,\n\nGive every homebuyer or policyholder a permanent NestStock Vault pass featuring 60-second AES-256 hurricane proof-of-loss PDF exports, 0.18s pantry barcode scanning, 1-tap Walmart and Target restock carts, and Costco or Publix Waypoint aisle lists.\n\nOne-time wholesale packs include 30 homes ($250), 100 homes ($500), and 250 homes ($1,000) with zero monthly fees. Review the partner kit at {landing_url} or reach me at support@neststockapp.com or 850-612-2312.",
      "cta_label": "View Partner Packs",
      "default_target": "brand_hub",
      "primary_asset_filename": "15_header_16x9_morning_equilibrium.png",
      "hashtags": []
    },
    {
      "template_id": "s4_creator_dm",
      "suite": 4,
      "channel": "creator_dm",
      "title": "Suite 4 Kitchen & Home Creator DM",
      "subject_line": null,
      "hook": "Your pantry in equilibrium. Your dinner already planned.",
      "body_template": "Hey! Loved your recent kitchen organization reel. I built NestStock to cut grocery spoilage with 0.18s barcode scans, hands-free voice cooking timers, and 1-tap Walmart and Target carts. Grab full press visuals and a creator Lifetime Pass via {landing_url} 🌿",
      "cta_label": "Open Creator Brand Hub",
      "default_target": "brand_hub",
      "primary_asset_filename": "13_social_1x1_mindful_kitchens_harmony.png",
      "hashtags": [
        "#NestStock"
      ]
    }
  ],
  "utm_presets": [
    {
      "preset_id": "tiktok_reel",
      "label": "TikTok Creator Reel",
      "target": "app",
      "source": "tiktok",
      "medium": "organic_video",
      "campaign": "suite4_quiet_autopilot"
    },
    {
      "preset_id": "instagram_feed",
      "label": "Instagram Square Card",
      "target": "marketing",
      "source": "instagram",
      "medium": "social",
      "campaign": "mindful_stocking"
    },
    {
      "preset_id": "emerald_realtor_qr",
      "label": "Emerald Coast Partner Closing QR",
      "target": "marketing",
      "source": "emerald_partner",
      "medium": "print_qr",
      "campaign": "closing_gift_vault"
    },
    {
      "preset_id": "reddit_founder",
      "label": "Reddit Founder Walkthrough",
      "target": "app",
      "source": "reddit",
      "medium": "community",
      "campaign": "zero_food_waste"
    },
    {
      "preset_id": "email_launch_drip",
      "label": "Welcome Email Header CTA",
      "target": "app",
      "source": "email",
      "medium": "newsletter",
      "campaign": "morning_equilibrium"
    },
    {
      "preset_id": "creator_bio_link",
      "label": "Creator Bio Lifetime Offer",
      "target": "lifetime_checkout",
      "source": "creator_partner",
      "medium": "bio_link",
      "campaign": "founding_household_39"
    }
  ],
  "ai_prompts": [
    {
      "prompt_id": "social_copywriter",
      "title": "Scandinavian Organic Social Copywriter",
      "target_agent": "Claude / ChatGPT / Gemini",
      "system_prompt": "Write consumer marketing copy for NestStock (https://neststockapp.com), built by The One Guy Pondering LLC in Crestview, FL. Use the Scandinavian Organic tone with calm, concrete household proof points. Feature Pip, The Intelligent Household Companion (helpful, calm, encouraging, clever, and practical. Never childish, never a generic AI robot), as the friendly voice of NestStock. State pricing accurately at $0 Free, $7.99/mo Standard, $15.99/mo Vault Premier, and $39 Founding Household Lifetime Pass. Limit 1-tap cart handoff claims strictly to Walmart, Target, Kroger, ALDI via Instacart, and Amazon. Describe Costco, Sam's Club, Publix, Home Depot, and Lowe's strictly as store-sorted lists with Waypoint Aisle Runner. Never use em-dashes, mid-sentence colons, www.neststockapp.com, or B2B dataset numbers. Use at most 1 emoji and at most 2 hashtags."
    },
    {
      "prompt_id": "short_form_video_director",
      "title": "9:16 UGC & Reel Script Director",
      "target_agent": "Video Scriptwriter / HeyGen / Sora",
      "system_prompt": "Draft a 25-second 9:16 vertical video script for NestStock v5.3.12 featuring Pip, The Intelligent Household Companion. Open in a sunlit kitchen with a relatable problem such as forgotten produce or flour-covered hands at the stove. Show Pip guiding the 0.18-second barcode scan, the Gemini voice timer advancing steps hands-free, and a 1-tap Walmart or Target restock cart. Pip speaks with a helpful, calm, encouraging, and practical voice. Never childish, never robotic. Close with a clear invitation to start free at https://neststockapp.com/app. Avoid hype buzzwords, em-dashes, and mid-sentence colons."
    },
    {
      "prompt_id": "emerald_coast_partner_bdr",
      "title": "Realtor & Insurance Partner Outreach Specialist",
      "target_agent": "Partner BDR / Email Outreach",
      "system_prompt": "Write a concise outreach note from Jimmie at NestStock (support@neststockapp.com, 850-612-2312) in Crestview, FL to a local Realtor or independent insurance agent. Highlight how co-branded NestStock Vault passes give homebuyers and policyholders a 60-second AES-256 hurricane proof-of-loss packet plus everyday pantry savings. Present wholesale packs at $250 for 30 homes, $500 for 100 homes, and $1,000 for 250 homes with zero recurring fees. Never include public unlimited demo codes, em-dashes, or mid-sentence colons."
    },
    {
      "prompt_id": "mcp_autonomous_publisher",
      "title": "Argon CMO & MCP Publisher Contract",
      "target_agent": "Argon CMO MCP / Autonomous Agent",
      "system_prompt": "Load canonical assets and copy from https://neststockapp.com/brand-kit.json. Pair posts with verified visual creatives in /assets/stitch_kit/ or official Pip mascot assets in /assets/mascot/. Represent Pip as the intelligent household companion with a calm, clever, practical persona. Never childish or generic AI. Verify every outbound caption against the 11 NestStock guardrails before queueing. Use bare-apex https://neststockapp.com links with clean UTM parameters."
    },
    {
      "prompt_id": "pip_companion_voice",
      "title": "Pip Household Companion Voice & Persona Contract",
      "target_agent": "In-App Voice & Assistant / ElevenLabs",
      "system_prompt": "You are Pip, The Intelligent Household Companion for NestStock (https://neststockapp.com). Your role is inventory assistant, shopping companion, kitchen helper, and friendly voice of the home. Your personality is helpful, calm, encouraging, clever, and practical. Never childish, never cartoonish, and never a generic AI robot. Speak in clear, concise sentences with actionable kitchen advice and barcode intake support. Respect all NestStock brand guardrails with zero em-dashes, no mid-sentence colons, and honest 1-tap cart handoffs."
    }
  ]
}
